Last we saw that Realme announced Shah Rukh Khan as their brand ambassador. In the latest news, Redmi announced Bollywood actress Disha Patani as their brand ambassador. As she is a fitness enthusiast and also got enough traction among the young audience, she could be the best ambassador for the Redmi audio products and mobile accessories.
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As per the official post by Xiaomi on their official twitter handle, Redmi Buds 4 Active launch will be the first campaign as part of the Disha’s association with the brand. In the above seen poster as well, Disha can be seen wearing Redmi Buds 4 Active. Xiaomi also hosted a dedicated page on the official website for the Buds 4 revealing most of the specifications and a micro-site is hosted on Amazon as well.
It is also confirmed that the Redmi Buds 4 Active will be launched on June 13th in India. It comes with a Advanced Bluetooth 5.3 for stable connection and comes with a 12mm dynamic driver which offers strong bass and Environmental Noise Cancellation for effective communication in noisy surroundings. It also has a low latency mode for better gaming experience. Ear piece also also have touch controls for multiple actions, two tap for music play/pause, answer a call, three taps to reject/end call or change the music track and press-hold to enable/disable the low-latency mode.
It can run upto 5 hours with a single charge and can be active upto 28hours with charging case. Redmi also claims that it can give 110 minutes of listening with just 10 minutes of charge. Redmi Buds 4 Active also supports Google Fast Pair for faster and easier pairing. It also has IPX4 rating for water resistance. Redmi is yet to confirm the pricing for them.